In-app ads are displayed within a mobile game and are served through a mobile ad network. Putting ads into games is believed to result in player churning, loss of IAP revenue, reduced store ratings, etc. Here are some in-app advertising benefits to ...

There are players that will always feel unhappy about any kind of ad.  The thing is how do we make a profit without contaminating users? There are ways to minimize the number of similar comments and other negative consequences. /*! elementor – ...

It is obvious that user retention in mobile games is what every free-to-play indie developer always desired. To ensure the retention rates of your Mobile Games, you should plan ahead & elaborate a sound strategy. Otherwise, your users will barely ...

Hyper-casual games are mobile games that are implemented by many game developers in this day and age. There are 10 mechanics to make a hyper-casual game that game developers should know. Top 10 Game Mechanics for Hypercasual Games Written 9/4/2022 by ...

Determining ideal pricing for your game can be tricky. The ultimate goal here is to find the pricing points where you can get a lot of sales and a high return. While the game is still in the development stage, you can do A/B tests until you find the ...

Measuring LTV is one thing, and finding ways to increase it for your mobile game is another. Our main focus is to help you optimize your game for the best performance, so let’s get to some of the best practices that will surely improve lifetime value ...

Lifetime value or LTV is the total monetary value of a single user over the whole time they play a mobile game. Tracking this KPI is especially important for understanding the mobile gaming market. From a commercial point of view, this metric is a ...

In-app purchases allow users to pay real money for features or items while playing a mobile game. Depending on the game type, that can be anything from extra lives, coins, weapons, unlocking levels, etc. This option can be introduced at any moment in ...

Mobile gaming is believed to be important in driving growth for digital game consumption in 2022. Mobile gaming is believed to be important in driving growth for digital game consumption in 2022. According to a report by Sensortower, during Q1 2022, ...

IAP is great for user engagement. If you have players that really enjoy the gameplay, this method can make the game even more interesting and exciting. This results in better engagement and longer play sessions. Not to mention that if the users ...

After the covid 19 waves, Worldwide App Store and Google Play Downloads witnessed a slight decrease since people tended to return to social activities like traveling, playing sports, camping, etc. However, the game category still successfully had the ...

Hyper-casual games have been coming out on top of the gaming industry, the chart below (by Sensor Tower) shows the most downloaded genre in Q2 2022 were hyper-casual, this is a positive sign for the development of this game genre in the next periods ...