In-app ads are displayed within a mobile game and are served through a mobile ad network. Putting ads into games is believed to result in player churning, loss of IAP revenue, reduced store ratings, etc. Here are some in-app advertising benefits to help game developers chase these concerns away.
Written 23/9/2022 by Admin.
In-app ads are displayed within a mobile game and are served through a mobile ad network. Putting ads into games is believed to result in player churning, loss of IAP revenue, reduced store ratings, etc. Here are some in-app advertising benefits to help game developers chase these concerns away.
Monetizing a price-sensitive audience is a challenge. The most straightforward solution is to prioritize in-game ads, especially for games with casual audiences.
A lot of successful games have been combining the IAA and IAP monetization models. The majority of the audience probably is non-paying, but if they catch some payers, it might result in two effective revenue streams.
If everything is done right: the chosen ad formats, the right placements, and frequency, ad monetization can positively affect user retention, engagement, and player LTV.
( Facebook Audience Network’s report)
Most of the main ad formats are of opt-in nature such as rewarded video ads and offer walls. And despite the available x button, the users often voluntarily choose to watch the ads.
What motivates them to watch ads lies in three key things:
According to Facebook Audience Network’s data, including ads into gameplay directly prolonged play sessions among 51% of mobile gamers.
(Internet)
Despite the fact that most users won’t make in-app purchases, in-app ads can seriously encourage those that will. If you have a hybrid monetization model, ads can drive the IAPs as well. Users that interact with rewarded ads are 6x more likely to complete an in-app purchase, according to IronSource.
Rewarded video ads are the ad format that is the favorite advertising model of many developers. The players simply love them – 53% of them stated that receiving rewards made them play longer. This monetization model creates a win-win scenario for the user, advertiser, and publisher.
If the players know that watching through an ad will help them progress in-game, they may be willing to do it. In fact, 38% of them listed this as the reason why they like in-game ads.
As long as ads don’t interfere with their gameplay, gamers don’t have a problem with them. For this reason, it’s extremely essential to strategically place the ads between game stages.
Interestingly, displaying ads is a discovery experience. The ads should have the same effect as when you’re scrolling through social media and see “suggested for you” posts. This is what good targeting and ad choice can do.
Ad networks offer the option to serve location-relevant ads. As with all other factors of personalization and relevancy, this probably contributes to the overall user ad experience.
In conclusion, utilizing the IAA monetization model in mobile games has many merits. It would be a disturbance for users unless game developers place the ads properly.
