After the covid 19 waves, Worldwide App Store and Google Play Downloads witnessed a slight decrease since people tended to return to social activities like traveling, playing sports, camping, etc. However, the game category still successfully had the most downloads on both App Store and Google Play in Q2 2022, according to Sensor Tower.

Q2 2022: Worldwide mobile gaming market overview. How covid 19 pandemic change user habits?

Written 9/4/2022 by Admin.

After the covid 19 waves, Worldwide App Store and Google Play Downloads witnessed a slight decrease since people tended to return to social activities like traveling, playing sports, camping, etc. However, the game category still successfully had the most downloads on both App Store and Google Play in Q2 2022, according to Sensor Tower.

 

(Top Categories by App Downloads)

 

(Top Categories by Google Play Downloads)

 

Mobile game publishers must have done a good job to achieve this success. Remarkably, Meta and Google have consistently been the top two app publishers by installs for years, with the top spot in Q2 2022 belonging to Meta.

 

(Top Publishers by Worldwide Downloads)

Top markets also contributed to this positive result, Indonesia, which ranked number 1, garnered 2 billion downloads for the first time in the second period of 2022, joining India, the U.S., and Brazil as the sole countries to reach this threshold. 

 

(Top Markets by Downloads)

 

Standing out from the top worldwide mobile games rankings was Subway Surfers with more than 80 million downloads and high adoption and consumers across all regions. This recent record apparently made a big impression on mobile games giant Miniclip, who acquired Subway Surfers, also owned 8 Ball Pool among the top 20 games in Q2 2022.

 

(Top Games by Worldwide Downloads)

 

(Subway Surfers: Downloads by Region)

That being said, the impact of covid 19 pandemic on user’s habits in Q2, 2022 is apparent, gamers spent more time playing games than they did pre-pandemic. Interestingly, the most downloaded genres in this quarter were hypercasual and hybrid with the IAA monetization model, this is a positive sign for the development of these two game genres in the next periods of 2022 and 2023.

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